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Short-Form Video Process
PRODUCTION + EDITING
Perfect For: Experts, Coaches, & Consultants
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Step one
Whether it's Instagram Reels, TikTok videos, or Twitter Fleets, users are increasingly turning to bite-sized, easily digestible content that can be consumed quickly and on the go.
Users prefer bite-sized content that can be consumed quickly and on-the-go, making short-form content an effective way for brands and creators to engage with their audience. Our content creation service provides a solution for experts, coaches, and consultants who want to post more, but are overwhelmed by the editing process. We'll take care of everything, from understanding your vision to planning and executing your content. With our service, you can have all your content for the month completed in one session, allowing you to focus on creating engaging content for your audience.
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Step two
Creating short-form content can be daunting, especially if you're new to the game, but with our content creation service, you don't have to go it alone.
Our content creation service provides expert coaching to help you create effective short-form content. We guide you every step of the way, from developing your Content Plan to recording your content. Our team coaches you on voice inflection, tone, and authenticity to ensure your content is effective and engaging. With our white-glove experience, we take care of the details so you can focus on creating top-notch content for any platform, from TikTok to Instagram.
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Step three
Our post-production team is dedicated to making your short-form content stand out from the rest.
Our dedicated post-production team makes short-form content stand out by adding captions and GIFs that increase engagement and accessibility. Captions improve accessibility for those who are deaf or hard of hearing, while also providing an extra layer of engagement for viewers. GIFs provide a fun and creative visual element that enhances the overall quality of the content. With Grindstone as your content partner, you can expect interesting, engaging, and shareable videos that are ready to post.
For The Bullet Point People
Pre-Production
- Conduct Discovery call to understand vision
- Complete Avatar exercise to define audience
- Help you develop your Content Plan
- Schedule recording session
Production
- Provide feedback and finalize Content Plan
- Prepare the studio/on-location set
- Record month’s worth of content in one sitting
- Coach you on voice infection, tone, and feel
Post-Production
- Back up the footage to our server and the Cloud
- Make initial audio/visual edits
- Add animated captions
- Add GIFs if desired
Delivery
- Submit Version 1.0 for revision/approval via Vimeo link
- Receive and make suggested edits
- Deliver Final Cut via Vimeo link
- Deliver required formats for different platforms
FEATURED Works
Grindstone Testimonial | Clint Runge
Grindstone Testimonial | Paul Jarrett, CEO of Bulu
Grindstone Testimonial | Eric Leatherman
Short-Form Video FAQs
What platforms is short-form video for?
Vertical content built to perform on Instagram Reels, TikTok, and YouTube Shorts, plus other social feeds where short video drives reach.
Can you repurpose existing footage into shorts?
Yes. We can cut high-performing shorts from footage you already have, or film new content designed specifically for short-form.
Do you also run shorts as Meta ads?
Yes. We're a video production and paid social agency, so we can create and manage Meta (Facebook and Instagram) ad campaigns using your short-form clips.
How many clips do you produce?
It depends on your goals and package. We'll recommend a clip volume and cadence during your discovery call.
How much does short-form video cost?
It's quoted to scope, based on the number of clips, filming, and editing. After a short discovery call, we provide a clear, itemized quote.
