Paid Media
Our Process
The best ads in the world are useless if the wrong people see them. At Grindstone we take the guessing out of paid advertising on social media. We’ve worked on everything from swipe-up ads to snapchat filters.
Research
We identify and reverse-engineer your ideal customer through demographic segmentation and interest mapping.
Develop
Our Creative and Paid Media teams work together to build compelling advertisements for your business.
Test
We test each piece of creative against numerous audiences to identify your ideal customer on each platform and which ads resonate the most.
Optimize
We optimize your ads to reduce wasted ad spend while consistently mapping progress toward your goal.
Learn
After we’ve shown your ideal audience a few advertisements we adjust our approach creatively to maintain a constant state of improvement.
Repeat
We repeat the previous steps in perpetuity.
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