Paid Media

Our Process

The best ads in the world are useless if the wrong people see them. At Grindstone we take the guessing out of paid advertising on social media. We’ve worked on everything from swipe-up ads to Snapchat filters.

Research

We identify and reverse-engineer your ideal customer through demographic segmentation and interest mapping.

Develop

Our Creative and Paid Media teams work together to build compelling advertisements for your business.

Test

We test each piece of creative against numerous audiences to identify your ideal customer on each platform and which ads resonate the most.

Optimize

We optimize your ads to reduce wasted ad spend while consistently mapping progress toward your goal.

Learn

After we’ve shown your ideal audience a few advertisements we adjust our approach creatively to maintain a constant state of improvement.

Repeat

We repeat the previous steps in perpetuity.

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