in-house marketer
OUR PROCESS
Teaching in-house marketers the fundamentals of branding, digital marketing platforms, social media strategy, content creation, campaign planning, SEO, and more!
STRATEGY
Learn what it takes to develop a successful digital marketing strategy. We’ll start with a full competitive analysis and a complete social audit. Then we’ll take a deeper look into your brand. From there, your mentor will assist you in developing a comprehensive social and paid media strategy.
MENTORSHIP
As a member of In-House Marketer, you’ll work side-by-side with industry experts to sharpen your online presence. You’ll be able to ask questions in a safe environment free from judgment. All questions are welcomed, as asking questions is truly the best way to get better at your craft.
ACCOUNTABILITY
Your consultant will hold you accountable to the S.M.A.R.T. goals you set at the beginning of the training. They will also assign homework in between sessions so you can practice what you learn.
TIMELINE
WEEKS 1 – 12
During these weeks, you’ll have a scheduled 1-hour weekly meeting covering:
- Social Media Audit + Competitor Research
- Brand Kit + Platform Setup / Diversification
- Goal Setting + Campaigns
- Copywriting 101 + Hashtag Research
- Content Calendar + Platform Formatting
- Scheduling Content + Community Engagement
- Platform Insights
- Ad Account + Tracking Setup
- Goal Setting + Funnel Mapping
- Custom Audiences + Retargeting
- Ad Planning + Budget Optimization
- A/B Testing + Analyzing Results
WEEKS 13 – 52
During these weeks, we change to bi-weekly meetings with you. We are with you every step of the way and can help troubleshoot and answer questions as they arise. We will offer feedback and report back to your company on progress. During this time, we monitor quality assurance to ensure relevant content is being published on your brand’s behalf.
what our clients are saying
Morgan Crawford | Marketing Manager, VirtuActive
“Not only have I gained more knowledge, but I also have a team of people who can answer all of my questions and help me at any time. They are always two steps ahead of me with trends and the ever-changing platforms. Grindstone not only taught me crucial social media skills, but also good practice for other parts of my marketing position. I think Grindstone is a very valuable tool that I have definitely benefited from!”
Amy Holman | Project Coordinator, Nebraska Pharmacist Association
“Working with Sam has been amazing. I have numerous programs that all have social media platforms that I manage and having the skills that I’ve learned through IHM has been key to keeping them organized and creating great content. There is so much to learn and without IHM I would be lost and overwhelmed.”