in-house marketer
OUR PROCESS
Coaching your in-house marketer on the fundamentals of branding, digital marketing platforms, social media strategy, content creation, campaign planning, and more!
STRATEGY
Learn what it takes to develop a successful digital marketing strategy. We’ll start with a full competitive analysis and a complete social audit. Then we’ll take a deeper look into your brand. From there, your mentor will assist you in developing a comprehensive social and paid media strategy.
MENTORSHIP
As a member of In-House Marketer, you’ll work side-by-side with industry experts to sharpen your online presence. You’ll be able to ask questions in a safe environment free from judgment. All questions are welcomed, as asking questions is truly the best way to get better at your craft.
ACCOUNTABILITY
Your consultant will hold you accountable to the S.M.A.R.T. goals you set at the beginning of the training. They will also assign homework in between sessions so you can practice what you learn.
COURSE OVERVIEW
- Social Media Audit + Competitor Research
- Goal Setting + Strategy
- Organic Platform Diversification
- Copywriting 101
- Content Creation Framework
- Scheduling Content + Community Engagement
- Platform Insights
- Ad Account + Tracking Setup
- Paid Ad Goal Setting + Strategy
- Target Audiences + Retargeting
- Ad Planning + Budget Optimization
- A/B Testing + Analyzing Results
Coaching options
Individual Coaching
Get customized coaching tailored to your specific social media needs. Receive your coach’s undivided attention. You set the pace.
Group Coaching
Join a community of in-house marketers and receive coaching and mentorship with a group of your peers.
what our clients are saying
Morgan Crawford | Marketing Manager, VirtuActive
“Not only have I gained more knowledge, but I also have a team of people who can answer all of my questions and help me at any time. They are always two steps ahead of me with trends and the ever-changing platforms. Grindstone not only taught me crucial social media skills, but also good practice for other parts of my marketing position. I think Grindstone is a very valuable tool that I have definitely benefited from!”
Amy Holman | Project Coordinator, Nebraska Pharmacist Association
“Working with Sam has been amazing. I have numerous programs that all have social media platforms that I manage and having the skills that I’ve learned through IHM has been key to keeping them organized and creating great content. There is so much to learn and without IHM I would be lost and overwhelmed.”