In this campaign, the promo was to get new customers to try out Cactus for the first time or encourage previous patrons to try Cactus again if they previously had a bad experience. We put out video/ photo ads promoting the “Free hot mess appetizer when you mention this ad to your server”. We combined 3 videos and 5 sharable content pieces

Hot Mess campaign Jan 10-31st
Hot Mess Redeemed | 237

$4 Margaritas ordered | 2,109
$4 Margarita revenue | $8,436

FB Page Growth (Likes)
Jan 2019 +51 vs. Jan 2020 +168

Instagram & Facebook Spend
Paid: $1,456.97
Facebook Reach: 74,592
Facebook Impressions: 217,296
Instagram Reach: 35,886
Instagram Impressions: 2,696

Instagram & Facebook Organic
Facebook Reach: 18,757
Facebook Impressions: 19,392
Instagram Reach: 4,560
Instagram Impressions: 4,869